A session of Science Forum South Africa 2025.
In a rapidly changing information landscape, science communication plays a pivotal role in ensuring that scholarly research not only reaches academic audiences but also informs and engages the broader public. The increasing accessibility of AI tools offers new possibilities for researchers and communicators to translate complex findings into more widely accessible formats such as podcasts, short videos, and interactive media. However, these developments also raise important questions about accuracy, ethics, authorship, and the evolving roles of journalists, communicators, and editors.